Speakers

Ola Gustafsson is Partner and CEO at Think Softer, where he shapes projects through co-creative processes and close collaboration with local stakeholders to ensure place-sensitive and meaningful outcomes. With 15 years of international experience in the analysis, regeneration, and improvement of complex urban environments, Ola’s approach is informed by his years at Gehl in Copenhagen. His work focuses on how people use and experience their surroundings and on developing strategies that foster more inclusive and human-oriented cities.