Polish furniture brand – an opportunity or a myth?

25 January 2019 • 14:00-15:30 • Conference room 25

Thematic scope

Is it possible to create a recognisable brand of Polish furniture – if so, then how? This is the most often discussed and most controversial subject concerning the furniture industry in Poland. Design, innovations, quality or… price – what should Polish furniture manufacturers focus on in order to retain and improve their situation on global markets?

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