Maarten Pieters
Head of Co-creation & People Insight
Signify
Maarten Pieters is Head of Co-creation and People Insight for the award-winning Design and User Experience department at Signify, formerly PHILIPS Lighting. Together with his team he works across all departments to inspire the organisation to adopt a co-creative approach. His main mission is to transform Signify into a truly co-creative organisation. Maarten is co-author of the recently published book ‘The 7 Principles Of Complete Co-creation’, which presents a comprehensive and practical view on co-creation. He co-introduced the term ‘Complete co-creation’ further developing existing co-creation theories.
Participates in the sessions:
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Design – a way to innovations and higher revenues | opening session
Price-based competition – this is not for Poland any more. A developed economy means an innovative economy. Chairs, lamps, TVs, shoes or applications – how to use design to develop the competitiveness of companies? How to attract customers’ attention and how to find a fast and inexpensive method to develop innovative products? Business + design = success. Brussels encourages and supports that combination.
Design – a way to innovations and higher revenues | opening session
- Stefano Adriani - Designer, CG Artist, 3D Visualizer
- Jork Dieter - Associate Director Design & Innovation, Point Blank
- Robert Majkut - designer, Robert Majkut Design
- Grzegorz Ogierman - BU GLASSOLUTIONS Director, Saint-Gobain – Advanced Glass Solutions
- Maarten Pieters - Head of Co-creation & People Insight, Signify
- Beata Tadla - Journalist
- Oskar Zięta - Architect, Designer, Founder, Zięta Prozessdesign Sp. z o.o.